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Marks & Spencer lists Koskenkorva Vodka
Finnish drinks group Altia has struck up a deal with retail chain Marks & Spencer that will see Koskenkorva Vodka made available in 130 stores across the UK.
Koskenkorva Vodka will now be available in Marks & Spencer storesDistribution of the brand, which is available in almost 30 countries, is set to “expand notably” as Marks & Spencer launches the product in its 130 stores.
Kirsi Puntila, SVP, Marketing at Altia, said: “We are very excited about the collaboration with one of the most renowned retail chains in the UK. Koskenkorva Vodka has undergone a significant rebranding work, and the vodka itself has received several international awards.
“Recent investments in Koskenkorva vodka have brought our key export brand positive attention, which also led to the deal with Marks & Spencer.”
Michael Wallis, spirits buyer at Marks & Spencer, added: “We are really excited about listing Koskenkorva Vodka in September. “Great liquid made from pure raw materials, delivering a smooth, refreshing taste on the palate, coupled with fantastic packaging that tells the story of the ingredients from its original craft ‘real village’ recipe – this is a perfect brand for our customers.”