Laphroaig to project ‘Opinions’ onto distillery

As part of its #OpinionsWelcome campaign, Laphroaig is set to celebrate the opinions of whisky drinkers from across the globe with a live Twitter projection onto its distillery wall.

Laphroaig is set to project the opinions of whisky drinkers from across the globe onto Warehouse No.1

For one week only, the Big Opinions activation will ask the public to share their opinions of Laphroaig’s single malt Scotch whisky – in 140 characters or less.

Whether it’s “heavenly golden drops collected in one smokin’ bottle” or “as if a merman washed his codpiece in antiseptic and dried it by the fire”, the brand aims to celebrate the “wild and wonderful” descriptions of its whisky as part of its wider #OpinionsWelcome global competition.

Big Opinions will be live for one week only, from 11-15 October, projecting “the most outrageous and insightful opinions” onto the 200-year-old iconic white wall of Warehouse No.1

Every opinion will be selected for display by distillery manager, John Campbell, and will be presented alongside the author’s Twitter handle.

Those selected to feature in the projection will receive photography and a video of their opinion on the distillery wall.