Knob Creek to lose 9yo age statementBy Kristiane Sherry
Beam Suntory-owned Bourbon brand Knob Creek is to lose its nine-year-old age statement, the company has confirmed.
“The age statement is coming off the bottle in the US, Canada and Australia. Everywhere else, there never was an age statement on the bottle,” a company executive confirmed to The Spirits Business via email.
The Spirits Business understands the nine-year age statement will be removed from the label at bottling plants this week, and that Knob Creek Single Barrel Bourbon will continue to carry an age statement.
“Given our stocks of ageing Knob Creek, we will in future years use liquid on both sides of nine years to ensure that we always maintain the brand’s taste standard,”a spokesperson told The Spirits Business.
“This means the Knob Creek label will no longer feature an age statement. To be clear, the taste profile of the liquid remains the same – the only thing that’s changing is the label.
“Knob Creek will always stand for big, full-flavoured bourbon – one that’s distilled, aged and blended in limited quantities and bottled at 100 proof, to achieve the award-winning, consistent taste profile that Booker Noe demanded. THAT’S what defines Knob Creek.
“Fred Noe is in charge of determining the liquid that’s put into the bottle, and it’s not Knob Creek until he says so.”
Beam Suntory has enjoyed commercial success with its Bourbon brands, with the company citing its American whiskey portfolio as key drivers behind its 23% reported sales gains in 2015.