Walsh Whiskey launches The Irishman in Oz

Walsh Whiskey Distillery has signed a distribution agreement with Spirits Platform, paving the way for The Irishman brand to debut in the market.

Spirits Platform will handle the marketing and distribution of the Irishman brand, while Writers Tears, which is already available in Australia, is managed by Island 2 Island.

The deal follows a visit by Ian Atherton, Spirits Platform CEO, to the Walsh Whiskey Distillery’s opening in County Carlow, Ireland in June this year.

“We could not ask to manage a more premium, artisan whiskey that is testament to the uniquely handcrafted approach undertaken by Bernard, Rosemary and their team,” said Atherton.

“On behalf of the Spirits Platform team I want to thank Walsh Whiskey Distillery and we look forward to nurturing The Irishman in Australia as we continue to develop awareness with both consumers and trade.”

Bernard Walsh, co-founder of Walsh Whiskey Distillery and creator of The Irishman and Writers Tears added: “We were delighted to seal our partnership with Spirits Platform during Ian’s recent visit to Royal Oak.”

“Whilst Australia currently accounts for two percent of global Irish whiskey sales – this is a number I’m sure will grow under the stewardship of the Spirits Platform team.”

The launch of The Irishman in Australia coincides with Walsh Whiskey brand ambassador Sean Normoyle’s trip to the market. He will attend The Oak Barrel Fair, Sydney (26-27 August) as well as visiting key accounts and partners.

The Spirits Business was also present at the official Walsh Whiskey Distillery opening – see the event in pictures here.