US Tequila sales soar despite Trump tirade
Republication presidential candidate Donald Trump may have strong views on Mexico, but the nation’s top tipple, Tequila, continues on a path of unprecedented growth, according to Euromonitor figures.
Donald Trump’s campaign to build a wall between the countries – as well as widely reported statements about issues of immigration and border security which saw Mexican immigrants branded as “criminals” and “rapists” – have been nothing short of controversial.
However it seems his pledges, which include deporting 11 million immigrants and renegotiating the North American Free Trade Agreement, have done little to deter consumers; in fact figures from Euromonitor International reveal that Tequila and mezcal sales are flying.
Between 2010 and 2015, Tequila and mezcal grew 30% by volume in the US – more than any other alcohol category bar Cognac – and more than the global average, which sits at 22%.
Additionally, as interest in Mexican heritage grows, the Tequila and mezcal industry in the US is pipped to grow 17% between 2015 and 2020.
How the future president will help to nurture this growth – and the effects Trumps’ campaign will have on the industry – are yet to be seen.
Earlier this year, a Texas bar created a series of tongue-in-cheek presidential candidate-inspired cocktails – including a ‘Trump’ Manhattan made with Canadian whisky, “because if he wins we’re moving to Vancouver.”