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Scottish Rugby partners with Eden Mill
Eden Mill, Scotland’s “first” single-site gin distillery, has announced a four-year partnership with Scottish Rugby to become the governing body’s first ever ‘official gin partner’.
Scotland lock Grant Gilchrist marks the Eden Mill partnership
Eden Mill will also become the ‘official gin’ of Glasgow Warriors and Edinburgh Rugby, supporting the clubs throughout the season with on-site bars at games.
The brand will be on site at all matches in the stadium grounds with a pop-up gin bar and Airstream trailer on match days, offering a range of beverages including Love Gin, Oak Gin, Hop Gin and specialty gin cocktails.
Eden Mill founder and co-owner, Paul Miller, said: “This is a proud moment for Eden Mill and a great opportunity, which we are incredibly excited about.
“We look forward to being part of the growing success and popularity of the game at professional club and international level over the years to come.”
Scottish Rugby head of marketing and sponsorship, Toni Blackhurst, said: “We are delighted to welcome Eden Mill to our growing family of partners.
“Supporters are turning out at Scotland and professional club rugby matches in record numbers. New partnerships, like the one announced today, help us enhance the range of drinks available to fans enjoying a world-class day out at BT Murrayfield.
“We look forward to working with such an exciting young company like Eden Mill over the coming years.”
The partnership will be officially unveiled to supporters at the professional clubs’ home game this season and Scotland’s opening Autumn Test match against Australia on Saturday 12 November at BT Murrayfield.
Earlier this month, the brand launched ready-to-drink cocktails, as part of its new Mixology Project.