This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Subscriber only
Malibu rum unveils ‘connected’ bottles
By Amy HopkinsPernod Ricard has created 45,000 near field communication (NFC) enabled bottles for its Malibu coconut-flavoured rum brand, described as “the world’s very first pilot of its kind”...