Close Menu

Laphroaig relaunches #OpinionsWelcome campaign

Laphroaig has reintroduced a global campaign to seek fans’ opinions on the Scotch whisky brand, with the top five tasting notes printed onto its distinct white tubes.

Laphroaig is seeking fans’ most creative tasting notes

Following the success of its #OpinionsWelcome campaign in 2015, Laphroaig has relaunched the global competition to discover consumers’ most “expressive, poetic and downright unusual” descriptions of the tasting profiles of Laphroaig 10 Year Old, Select, and PX.

Previous submissions decribe the whisky as “disinfectant for the soul” or “like a punch in the face…but in a good way”.

When the competition closes on 19 August, distillery manager John Campbell will select the most ingenious opinions and judge them on their creativity, imagination, humour and honesty.

More than 200 prizes will be awarded to the best and a further five will win an all-expenses-paid trip to Laphroaig’s home on Islay, Scotland, where they will enjoy a personal ‘Water to Whisky’ distillery tour and visit the tasting room to sample the range of whiskies.

They will also have their name and whisky tasting note printed onto the lids of Laphroaig’s white tubes.

The first 40 #OpinionsWelcome competition runners up will win a bottle of Laphroaig with their name and winning description onto the label, while the remaining winners will receive a postcard signed by John Campbell and printed with their unique opinion.

Fans can submit opinions at

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No