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Beard oil for bartenders launches

The founder of Boker’s Bitters has launched a duo of beard oils for bartenders, based on his Spanish Bitters and Orinoco Bitters.

Barbarossa’s Beard Oil is named after Hayreddin Barbarossa, and has a “fresh, floral and citrus profile”

Former bartender Adam Elmegirab developed the two beard oils as a “tongue-in-cheek stab at male bartenders’ penchant for beards”.

Dr Adam Elmegirab’s Barbarossa’s Beard Oil is based on his Spanish Bitters product, while Dr Adam Elmegirab’s Morrissey’s Beard Oil was developed from his Dead Rabbit Orinoco Bitters.

Elmegirab hopes the beard oils will demonstrate how how aromas impact on memories, expectations and tastes.

In addition, the releases will raise funds for Prostate Cancer UK, with 5% of all sales going to the charity. Elmegirab is also fundraising by running a total of 1,000 kilometres in 2016.

Dr Adam Elmegirab’s Barbarossa’s Beard Oil is named after the famous Ottoman admiral Hayreddin Barbarossa, and uses orange oil, lemon oil, coriander oil, camomile oil and violet oil which lend a “fresh, floral and citrus profile.”

Dr Adam Elmegirab’s Morrissey’s Beard Oil is named for John Morrissey, who was the leader of the notorious Dead Rabbits – an Irish-American gang in New York City in the 1850s. The cinnamon oil, cassia oil, sandalwood oil, camomile oil and orange oil aromas offer a “lively, fiery and spicy profile.”

Available online in 50ml bottles, both beard oils are produced using a base of jojoba oil and grapeseed oil, with only 100% pure oils being used. As with Dr Adam Elmegirab’s bitters, they do not contain any artificial ingredients.

Elmegirab has had international success with his bitters line which debuted in 2009 with his reformulation of classic Boker’s Bitters. Subsequent launches include Dandelion & Burdock Bitters, Aphrodite Bitters and Teapot Bitters.

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