William Grant & Sons’ top UK spirits trends

18th July, 2016 by Amy Hopkins

Expectation

My-Expectations---Hendrick's-and-Tonic-Perfect-Serve“Consumers now site convenience over price as an important driver to purchase decisions,” the report states. While millennials expectations of convenience and instantaneous service and interaction are set by the brands they have been brought up with (Amazon, Uber, Netflix), Generation X look for value added elements and Baby Boomers emphasise face-to-face customer service.

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