William Grant & Sons’ top UK spirits trends

18th July, 2016 by Amy Hopkins


My-Experiences---Glenfiddich-Virtual-Reality-Experience-People are opting for “experiences over tangible products or items” and millennials in particular are seeking “even more immersive and niche experiences”. The report identifies virtual and augmented reality as adding a new dimension to consumer experience. “Much like the disruptive technologies that came before it – from electricity to TV, computers to smartphones – there’s no longer any doubt that these innovations will significantly impact the way we live, and how we experience brand worlds too.”

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