Industry calls on government to ‘serve British’

British gin brands have sponsored a leadership event held by UK ambassadors and diplomats for the first time, sending a “strong message” for the UK Government to “serve British”.

Gin brands produced across the UK were served during a diplomatic conference

Gins produced by Beefeater, Tanqueray, Sipsmith and East London Liquor Company were served alongside English wine at the Foreign and Commonwealth Office’s annual Leadership Conference earlier this month.

The FCO agreed to serve exclusively British drinks at their conference reception, which was attended by 470 dignitaries. While the brands served differ in terms of global reach, all are seeking to expand their export markets.

“It is only right that we should encourage the UK Government’s representatives around the world to showcase the very best of British,” said Miles Beale, chief executive of the Wine and Spirit Trade Association (WSTA).

“The UK drinks industry is calling on all parts of government to be bolder than ever in its support for British exports.

“Our Embassies and High Commissions across the globe should take the lead from Number 10 and Defra at home and consider serving British at events they host overseas.”

The WSTA now wants conference guests to “spread the word” of British wine and spirits at state receptions across the globe.

Last week, the trade association expressed “confidence” in new UK Prime Minister Theresa May and said it was “encouraged” by the initial views of newly appointed Brexit secretary David Davis.