Top 10 fastest-declining spirits brands

19th July, 2016 by Annie Hayes

10. Belenkaya

Belenkaya Worlds largest vodka brands2015: 3.5m

2014: 4.7m

% change: -26.5%

Synergy-owned Belenkaya vodka continued its downward trajectory once more this year. The bread peaked at 7.3m case sales in 2012, and witnessed year-on-year decline due to the impact its home market’s political tensions with Ukraine and the west has had on exports. The brand once held a spot as the world’s top three best-selling vodka position, this year marks its lowest recorded figure in the last five years. 

One Response to “Top 10 fastest-declining spirits brands”

  1. cvv says:

    It’s Polish vodka, nor Russian

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