Kerrygold launches airport pop-upBy Nicola Carruthers
Irish brand Kerrygold has unveiled a pop-up store at Dublin Airport, allowing passengers to sample and purchase bottles of the Irish cream liqueur and Kerrygold’s new Irish Shortbread for six weeks only.
The liqueur is made from a blend of natural Irish cream from grass-fed cows, oak-aged Irish whiskey, Irish spirit and chocolate.
Tracey Jordan of Aer Rianta International said: “Our retail offering has always supported Irish products, and we’re proud to have such an iconic brand, both in Ireland and internationally, on our shelves. And with growing passenger numbers now at over 25 million, a 15% increase on 2014, and increasing retail sales at Dublin airport, this is a great opportunity for Kerrygold Irish Cream Liqueur.”
Fergal McGarry, CEO of consumer foods at Ornua International, added: “We’ve created a premium brand and are confident that Kerrygold Irish Cream Liqueur will quickly become a favourite at home and on bar menus in a featured cocktail.”
Customers can visit the pop up at Terminal Two from Tuesday 12 July to Monday 1 August and again from Tuesday 23 August to Monday 12 September.
Kerrygold Irish Cream Liqueur is owned by Ornua, Ireland’s largest exporter of Irish dairy products. It retails at Dublin Airport at the duty free price of €20.00 for a 1 litre bottle.