Hoxton Gin launches new bottle design

Emporia Brands and Gerry Calabrese are set to release a new bottle design for Hoxton Gin ­­­­– touted as ‘the most distinctive gin in the world’.

Hoxton Gin has unveiled a new bottle design

Launching in August 2016, the new bottling will now be offered at a lower abv of 40%.

The design was previewed at this year’s Imbibe Live in London, where the ‘Hoxton Gin and Ginger’ campaign also kick-started. 

Calabrese hopes to engage a new set of gin fans with its stylish new bottle and is also promoting a new signature serve for the brand as part of its campaign – Hoxton Gin with ginger ale and garnished with fresh grapefruit.

Calabrese said: “The new look Hoxton Gin is a new stage for our brand, much like the area of London itself we are always looking to evolve and innovate as often as possible.”

The new bottle will be widely available from online retailers, specialist independents and major wholesalers.

During August, there will be an introductory offer of free delivery and at a promotion price of £24.99 from www.thedrinkshop.com.

Gerry Calabrese, son of mixology legend Salvatore Calabrese, created the Hoxton Gin brand.

Earlier this year, Emporia Brands signed a distribution deal with US spirits producer Koval Distillery.