Diageo’s fastest-growing spirits brands 2015/16

29th July, 2016 by Amy Hopkins

Diageo’s six ‘global giants’ are all back in organic growth, but the world’s biggest drinks group had a mixed experience across its wider spirits portfolio in 2015/16.


Don Julio was one of Diageo’s top five fastest-growing brands in 2015/16

Yesterday, the group revealed that its reported net sales had fallen 3% to  £10.4 billion, while net profit fell 6% to £2.24bn due to currency volatility. As such, the group saw more positive results on an organic basis, which excludes the impact of currency and acquisitions.

Diageo’s six ‘global giants’ ­– Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness – witnessed growth, but a few ‘local stars’ wavered.

Across the following pages, we countdown Diageo’s fastest-growing brands over the last 12 months, on an organic basis.

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