The world’s best-selling vodka brands

22nd June, 2016 by Kristiane Sherry

5. Żubrówka

Zubrowka

2015: 6.15m
2014: 5.18m
% change: +18.73%
Place last year: 4

2015’s Vodka Brand Champion Żubrówka continues its disruptive growth, notching up 18.73% gains – and adding almost one million extra cases – in just 12 months. Just what is the secret behind the Roust brand’s stunning success? The brand’s premium positioning with the added bison grass USP enduringly resonates with an international audience, and in letting its Polish roots shine through, authenticity remains high. With line extension Żubrówka Black entering the market in early 2016, one can only assume the emphatic growth will continue.

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