The world’s best-selling Indian whisky brands

23rd June, 2016 by Kristiane Sherry

6. Original Choice

Original Choice WEB

2015: 10.70m

2014: 10.50m

% change: +1.90%

Place last year: 6

Growth may have slowed for John Distilleries-owned Original Choice – the brand posted 5% volume gains in 2014 – but the brand has safely stood its ground. Prior to that supercharged year, Original Choice experienced steep declines, a fate successfully avoided over the past 12 months. While the brand has failed to close the gap on its fifth-placed competitor, it streaked ahead of rival Bagpiper, firmly cementing its spot as the sixth best-selling Indian whisky brand in the world.

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