The world’s best-selling Indian whisky brands

23rd June, 2016 by Kristiane Sherry

1.Officer’s Choice

Officer's-Choice

2015: 32.90m

2014: 28.42m

% change: +15.76%

Place last year: 1

The largest Indian whisky brand in the world since 2013, Allied Blenders’ Officer’s Choice continues to lead the charge, notching up rapid 15.76% growth from a high base in 2015. The brand’s performance and its solid 40% market share in the Indian market helped boost its parent company’s 2015 fiscal sales to the tune of 12%. In addition to the standard expression, super-premium extension Officer’s Choice Black also surely underpinned the emphatic growth. With the gap between first and second-ranked Indian whisky brands widening, it seems Officer’s Choice is set to dominate the category for years to come.

 

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