The world’s best-selling Cognac and brandy brands

28th June, 2016 by Annie Hayes

In spite of varied and plentiful challenges, Cognac and brandy brands have come out fighting in an effort to drive the global rebound of the industry – with admirable results.


These are the world’s best-selling Cognac and brandy brands, according to our recent Brand Champions 2016 report

Looking at our Brand Champions 2016 results, a new era is set to unfold for Cognac; a welcome break from the category’s long-running downward trend – though it’s worth noting that this table provides a somewhat limited overview, as LVMH declined to disclose Hennessy’s volume sales once again.

Regardless, one brand in particular has led the way with its bold strategy and vision, prompting The Spirits Business to crown it with our Supreme Brand Champion 2016 title.

Meanwhile, brandy has stepped out from the shadow of its “sophisticated” cousin Cognac, revealing many strong and/or stable sales performances across the board due to a wave of premiumisation.

However, as the following pages reveal, some local brandy players struggled against the growing success of Indian whisky, reporting severe losses.

Following our recently published Brand Champions 2016 – our pick of those brands selling more than one million cases annually that are performing exceptionally within their category – we run through the world’s best-selling Cognac and brandy brands on the market today.

Click through the following pages to discover the top 10 best-selling Cognac and brandy brands, listed in order of their nine-litre case sales.

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