Purity Vodka collaborates with Waterford Crystal

Purity Vodka has teamed up with Waterford Crystal as the official glassware partner of National Martini Month.

Purity Vodka has partnered with Waterford Crystal for National Martini Month this June

To support the partnership, the ultra-premium vodka brand has launched a new social media campaign in the US to showcase its signature serve – the Purity Martini.

The campaign will run throughout the month of June, including National Martini Day on 19 June, in an effort to celebrate Purity Vodka’s “exceptional taste” and offer consumers insight into its heritage, tips on how to make the “perfect” Martini and giveaway ultra-premium glassware.

Images of both Purity Vodka and Waterford Crystal, captured especially for the campaign, will be visible on both brands’ social media platforms.

The partnership will also be featured at private events, at tastings during select media showroom events, across social channels and as part of corporate gifting opportunities.

Last month, Purity Vodka named a new president and CEO.