Glenfiddich unveils virtual reality distillery tour

8th June, 2016 by Annie Hayes

Travellers flying from Charles de Gaulle Airport can experience a Glenfiddich distillery tour with a difference as William Grant & Sons debuts a new virtual reality experience.

glenfiddich

The virtual reality distillery tour experience is being premiered at Charles de Gaulle Airport in Paris

Whisky enthusiasts will have the opportunity to visit the distillery using virtual reality (VR) technology in an experience called ‘Journey into the Mind of the Malt Master’.

Users begin by soaring above the Speyside countryside before they are plunged into the Dufftown-based distillery, hosted by a “charming Scottish guide”.

They are given a unique perspective from inside a mash tun while steaming copper pot stills slide past, fermenters drop down and thousands of casks build up around them in the warehouse.

The experience is being premiered at Charles de Gaulle airport in Paris and will be showcased at a series of experiential tasting events in bars and in travel retail around the world throughout this year.

Journey into the Mind of the Malt Master will also be made available online cross the brand’s social channels, while maximising the recently updated VR functionality on YouTube and Facebook.

“Glenfiddich as the single malt Scotch whisky that created the category as we know it today is renowned for pushing the boundaries of whisky convention and this distillery tour continues that rich vein of innovation,” said Ifan Jenkins, global brand marketing manager for Glenfiddich.

“Using cutting edge VR technology allows us to immerse whisky drinkers from all over the world in the Glenfiddich story and our Dufftown home to create a truly memorable experience and showcases how we’ve mastered the art of whisky making.”

The project was created by combining photo-real 3D computer-generated imagery (CGI), drone footage with cutting edge image stabilisation tools and live action tracking camera shots composited into a CG environment.

Brought to life by creative agency Space, the project was filmed at the Dufftown distillery, and surrounding countryside, and produced using a 360 green screen studio.

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