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Channing Tatum to launch potato vodka brand

Hollywood actor Channing Tatum is set to launch the new potato-based Born and Bred Vodka brand this year.

Channing Tatum is readying to launch the Born and Bred vodka brand

Born and Bred Vodka is produced at the Grand Teton Distillery in Idaho using locally grown potatoes and glacial waters of the Grand Teton mountains.

Founded by Magic Mike actor Channing Tatum, the vodka is not yet available to purchase, but has received trademark approval and launched a dedicated website.

According to the New York Post, Tatum is planning to market the product at international advertising festival Cannes Lions later this week.

Tatum has invested in the award-winning Grand Teton Distillery, which subsequently produced liquid for Born and Bred Vodka. The distillery sources potatoes to create the vodka within 25-miles of its vicinity.

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