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Wemyss Malts reshuffles marketing team
By Kristiane SherryIndependent whisky and gin bottler Wemyss Malts has announced changes to its marketing team, including the creation of a new brand manager role for Darnley’s View Gin.
From left: Karen Stewart, Steven Shand and Emma HooperAfter two years with the Edinburgh-based company, Emma Hooper will take on the new Darnley’s Gin role to develop new initiatives in the gin category.
Meanwhile Steven Shand has joined the team as marketing assistant across the Wemyss Malts, Lord Elcho and Kingsbarns Distillery brand. Shand brings with him several years of experience from the whisky industry across the retail, event and hospitality sectors.
“We are a small company with a broad and exiting range,” commented Karen Stewart, director of marketing.
“I am delighted to recognise Emma’s success in her previous marketing role with us by promoting her to navigate the next stage of Darnley’s View Gin’s journey.
“Similarly, Steven has made a great impact in his early weeks with us and will be initially leading our social media, events and awards programme for Wemyss Malts, as well as supporting new product launches.”
Family-owned Wemyss Malts regularly releases independently bottled expressions, including the recent line of 18-35-year-old single cask expressions for spring.