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Halewood International acquires Liverpool Gin
The UK’s largest drinks manufacturer and distributor Halewood International has acquired the Liverpool Gin brand for an undisclosed sum.
The range comprises three organic “handcrafted” ultra-premium gins
Liverpool Gin was founded four years ago and produces a range of three organic ultra-premium gins “handcrafted” within the city: Liverpool Gin Original, plus Valencian Orange and Rose variants.
The line is currently stocked in a number of premium outlets regionally and nationally, including Harvey Nichols.
In a statement, Halewood International said the acquisition will “pave the way” for the distillation of a wider range of premium spirits at its Huyton-based facility.
Stewart Hainsworth, Halewood International chief executive, commented: “Acquiring Liverpool Gin enhances our spirits portfolio and complements our other premium brands such as Whitley Neill Gin and our whiskey portfolio.
“Liverpool Gin has been hugely successful since its creation, and we will ensure the essence of the brand remains whilst expanding its reach to audiences throughout the UK and beyond.”
Mark Hensby, founding director of Liverpool Gin, added: “This is a great opportunity to take the brand forward and strengthen its offering in the coming years. We’re looking forward to working closely with Halewood International in the coming months on their plans for the brand.”
The Liverpool Gin acquisition comes as Halewood International ramps up its expansion plans. In March 2016 it acquired a 50% stake in The Pogues Irish Whiskey, and in November 2015 the company announced a new approach for its Red Square vodka brand.