Halewood adds pre-mixed cans to Red Square portfolio

Halewood International has launched pre-mixed cans for Red Square Vodka’s Sloe and Toffee flavoured expressions to extend the reach of the brand.

The new pre-mixed cans come in Sloe & Lemonade and Toffee & Apple flavours

The new range features Sloe & Lemonade and Toffee & Apple flavours, developed after a “strong consumer reaction” to Red Square’s Sloe and Toffee Vodkas, which launched last year along with a new campaign.

The new pre-mixed cans are expected to help the brand reach new audiences on “a greater variety of occasions” such as summer and outdoor events.

A spokesperson for Halewood Wines & Spirits said: “The Red Square cans will capitalise on increasing consumer popularity for both pre-mixed cocktails and our new Red Square flavoured vodkas.

“The bold, colourful designs of the Red Square cans creates significant stand-out on shelf for retailers, and the convenience of the can format will help to drive consumer demand over the summer months.

“There continues to a high level of consumer interest in pre-mixed cans, with an average growth of 17.7% across all brands with a 250ml serving, which Red Square will now be able to tap into.”

The new cans are available throughout the off-trade in 5% abv 250ml serves.

Price Marked Packs are available for the new cans, marked at two for £3, to encourage purchase within the convenience and impulse channels.