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Danzka launches chilled out campaign at TFWA
Waldemar Behn-owned vodka Danzka has launched a new communication platform at the TFWA Asia Pacific Exhibition & Conference – “designed to chill”.
Danzka’s new communication platform underlines the “core values” of the brand
The new campaign message was developed to underline the “true and core values” of Danzka, chiefly the aluminium bottle, which cools faster than glass, and the brand’s Danish roots, design and lifestyle.
Designed to be visually pleasing and closely connected to the brand’s premium taste, the platform promotes the concept that “Danzka is the perfect brand to chill with”.
On-stand at the event, Danzka is promoting both its new twin pack and 4 x 1 litre case formats. The new presentations were developed to support customers and promote the message of the light Danzka bottle – with the 4 x 1 litre case weighing only 4.5kg.
The TFWA Asia Pacific Exhibition & Conference concludes at Marina Bay Sands Expo Centre, Singapore, today.