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Pinkster Gin partners with Benefit Cosmetics
British gin brand Pinkster Gin has partnered with Benefit Cosmetics to offer an experiential marketing initiative on board a docked ship in London.
Pinkster Gin and Benefit Cosmetics have joined forces in The Good Ship Benefit
The initiative, called The Good Ship Benefit, is described as a three-storey “beauty and entertainment destination” on-board the RS Hispaniola, docked at Victoria Embankment in London.
Launching in April for five months, the San Francisco-themed ship will offer customers the chance to discover Benefit products, along with cocktails, afternoon tea and culinary experiences.
As part of the initiative, the Pinkton Gin Parlour will serve Pinkster and tonics alongside a specially created Pink Lady champagne cocktail.
“Talk about a floating gin palace, this is a mighty fine brand partnership,” said Will Holt, director of Pinkster Gin. “Our ginspenser will be pride of place on the bar and we look forward to quenching the thirsts of the thousands of women who’ll be coming aboard the Good Ship Benefit over the next few months.”
Earlier this month, Pinkster Gin producer Ginmeister launched a crowdfunding campaign through new equity platform Growthdeck in order to raise £600,000.