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Havana Club rum refreshes 7yo bottle design

Pernod Ricard has unveiled a new bottle design for its seven-year-old Havana Club rum that communicates the brand’s Cuban roots.

Havana Club’s 7-year-old rum has been given a bottle redesign

Available to purchase globally from May 2016, the new bottle for Havana Club Añejo 7 Años features a “simple shape” to mirror the design of Cuba’s traditional sipping rums along with a new multi-coloured edge around the label.

A series of bottleneck tags have also been created to “encourage consumers to discover” the craftsman behind Havana Club rum, while the back label of the bottle features an image of Havana Club creator Don José Navarro.

“As the leading 100% authentic Cuban rum brand available globally, we are very excited to unveil a new look for Havana Club Añejo 7 Años that speaks of our proud Cuban roots and the people behind this revered rum,” said Nick Blacknell, marketing director at Havana Club.

“Capitalising on the growing global demand for high quality rum, this new bottle will bring our Cuban spirit to international Havana Club fans and spirits enthusiasts alike and continue to support our leadership of the super-premium rum category.”

The new bottle design has not altered the price of Havana Club Añejo 7 Años.

In December last year, Havana Club launched its Essence of Cuba drink flavouring range, in which each variant is created through a slow maceration process using Havana Club Añejo 7 Años as a base.

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