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Greenall’s offers fans free horse racing tickets
Greenall’s London Dry Gin is celebrating its continued sponsorship of The Jockey Club with the launch of three horse race-themed bottle designs and the chance to win free tickets to the races.
Greenall’s Gin has created three limited edition bottle designs to celebrate its continued partnership with The Jockey Club
The promotion from Quintessential Brands, owner of Greenall’s Gin, features three colourful horse racing designs and is part of the brand’s on-going ‘Good Times at the Races’ marketing campaign that first launched last year.
A total of 42,000 free tickets are up for grabs as a result of the gin brand’s three-year sponsorship deal with The Jockey Club, which owns 15 UK racecourses that will feature Greenall’s as the official and exclusive gin.
The Greenall’s neck tags will be available on 700ml and 1L bottles from 1 May until 24 August in stores throughout the UK including Tescos and each feature a unique code.
Tickets include events such as the Investec Epsom Derby and entry to the competition can be made by entering the code at www.greenallsgoodtimes.co.uk.
“We are excited about entering the second year of our sponsorship with the Jockey Club and look forward to enabling even more Greenall’s consumers to have a good at the races,” commented Lizzy Johnson, global brand and marketing director at Quintessential Brands.
“Just under half a million single serves of Greenall’s were sold at Jockey Club events last year, a testament to the effectiveness of the partnership between two stalwart British brands; both formed in the mid 1700s and both pioneers in their industries.”