Danzka Vodka makes return to US market

Danzka Vodka will return to the US market after signing a distribution deal with a subsidiary of Camus Wine & Spirits, which will drive the brand with an “aggressive focus”.

Camus’ CIL US Wines & Spirits will initially launch Danzka, a Scandinavian-style 100% wheat vodka, in New York, New Jersey, Massachusetts, Florida and Illinois in mid-2016, before continuing an “aggressive rollout” in 2017.

The brand, famous for its aluminium bottle, was established in Denmark about 25 years ago and is currently owned by Waldemar Behn GmbH, a fourth-generation German family-owned spirit business.

“We are thrilled to lead the effort to welcome Danzka Vodka back to the US,” said Jean Denis Voin, executive vice president, CIL US Wines & Spirits.  “It is a great liquid and a brand which never had the kind of aggressive focus and attention that we are prepared to devote.”

The US portfolio of Danzka Vodka will include: the original Danzka Vodka, Danzka Apple, Danzka Citrus and Danzka Cranraz. The brand will be available in the market in 750ml and 1l formats, with a 1.75l bottle size set to be added later in 2016.

Its US launch will be supported nationally by print advertising, on- and off-premise POS, public relations and events.

“From the onset of our relationship with the Camus team, we have felt a shared respect for tradition and handcrafted quality,” said Rüdiger Behn, managing director, Waldemar Behn, GmbH.

“Both of our portfolios have been guided by generations, and we are confident that the CIL US team is ideally suited to help us prove that Danzka is more than a cool package.”

In 2014, Danzka Vodka unveiled its first new flavour in 10 years – Danzka Apple.