Top 10 best value for money rums 2016

3rd March, 2016 by Annie Hayes

Havana Club 3 Year Old

Havana-Club Worlds largest rum brands

Owner: Pernod Ricard

Price: Approx £19

In 2014 the brand launched a new advertising campaign for the Master-winning expression, entitled ‘From The Heart’, to highlight to “passion and unique spirit” of both Cuban people and Havana Club. The brand teamed up with communication agency MC Saatchi London and film and advertising directors Fredrik Bond and Nick Rutter, along with photographer Adam Hinton to create the aesthetics for the campaign – including digital, TV, print, billboard and cinema advertising. This built on 2011 campaign ‘Nothing Compares to Havana’, which was designed to communicate the link between Havana Club and Cuba, and resulted in the brand’s growth in various markets including Germany, France and the UK. Our panel felt the expression had “lots of cocktail potential”.

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