Ten bartender opinions on vodka cocktails

22nd March, 2016 by Annie Hayes

Jack McGarry, managing partner at The Dead Rabbit, New York

jackmcgarry

“Bartenders have this complex about using vodka because of the disco drinks era of the 1980’s and 1990’s, and indeed the early 2000’s, and the brands obviously pushed that agenda. As a consequence, bartenders have pigeonholed vodka which is wrong in my opinion. Vodka, and vodka drinks, are perfect for what I call ‘gateway cocktails’. Introductory cocktails for the cocktail novice and indeed for the connoisseur.

“I think brands could excite bartenders by being original. No gimmicks, no silly flavours and no fairytale brand story. Bartenders can sense this a million miles away. Brands such as Absolut, Grey Goose, Ketel One and Belvedere are doing wonderful jobs in engaging bartenders in the right way.”

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