Jägermeister hosts gig on land, sea and air

17th March, 2016 by Amy Hopkins

Jägermeister has hosted what is thought to be the world’s first gig on land, sea and air in collaboration with Matt Tuck, lead singer of rock band Bullet For My Valentine.

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Bullet For My Valentine’s Matt Tuck has performed on land, sea and air as part of Jägermeister’s Ice Cold Gig series

The three-part gig took place across Lyngsfjord, Norway amid freezing conditions of up to -30 degrees.

It forms part of Jägermeister’s Ice Cold Gig series, which saw the German herbal liqueur brand make history in 2014 by hosting the world’s first gig on an iceberg with British metal band The Defiled.

In 2012, the brand broke the Guinness World Record for the coldest gig ever after flying ex-Busted singer Charlie Simpson to Siberia to perform in -40C conditions.

As part of this latest gig, Tuck performed continuously while skydiving, on a speedboat and husky sledging – a teaser clip of which is available to view below.

“The Ice Cold Gig is a prominent feature of the JägerMusic programme, which supports emerging and established acts,” said Nicole Goodwin, marketing director at Mast-Jaegermeister UK. “This year we wanted to celebrate musicians giving back to the people who supported them from the very start; typically their best friends.

“Licensees can take advantage of this and provide the perfect Ice Cold Shot by stocking up on Jägermeister and ensuring it is stored in fridges or in Jägermeister freezers and served via Jägermeister tap machines.”

Last year, Jägermeister introduced a “revolutionary” new bar tool that allows bartender to serve ice-cold shots at speed – the Speed Pour freezer.

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