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Edinburgh Gin sponsors racecourse for £10k
Edinburgh Gin has secured a £10,000 deal to become the official sponsor of Musselburgh Racecourse, situated in the Scottish capital.
Edinburgh Gin has signed a sponsorship deal with Musselburgh Racecourse
The partnership comes following last year’s Edinburgh Cup, which witnessed 14,000 measures of gin consumed over the course of the event.
As the main sponsor, Edinburgh Gin will commandeer the Edinburgh Cup Club offering an “extensive” gin-based drinks menu, varying from gin and tonics to original cocktails.
“Myself and the team at Edinburgh Gin are delighted to be sponsoring this year’s Edinburgh Cup at Musselburgh on Saturday 4 June,” said Alex Nicol, founder of Edinburgh Gin. “This long-established race day is known as a highlight of the annual sporting and social calendar in Scotland.
“On the day, we’ll be quenching the thirsts of race-goers with our unique gins and liqueurs, rain or shine.
“We had the pleasure of being named Scotland’s fastest growing gin brand last year, hopefully we might bring a little speed to our favourite horse on the day too.”
Musselburgh Racecourse will celebrate its 200th anniversary this year.
“We consider ourselves Edinburgh’s racecourse, so we are thrilled to be partnering with one of the city’s best-known drink brands for one of our biggest and busiest race days in our landmark 200th anniversary year,” commented Sarah Montgomery, senior operations and commercial manager at Musselburgh Racecourse.
“Edinburgh is the gin capital of the UK and Edinburgh Fin is a flag bearer for this thriving Scottish sector, but it is also [a] premium brand, which our racegoers love.”