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Beam Suntory introduces Laphroaig Lore

Beam Suntory-owned Laphroaig has launched its “richest single malt whisky to date”, Laphroaig Lore, inspired by traditions passed down through its 200-year history.

Laphroaig Lore is inspired by knowledge and traditions passed down through the brand’s history

Described as “the richest of the rich”, Laphroaig Lore combines a number of casks including first-fill Bourbon barrels, quarter casks and Oloroso Sherry hogsheads.

Laphroaig’s history began in around 1800 – 15 years before the distillery opened – when brothers Alexander and Donald Johnston invented the whisky’s recipe. This recipe was developed in the 1920s by former distillery manager, Ian Hunter, who is said to have pioneered the use of ex-Bourbon casks. Further tweaks were added by the 20th century’s only female Scotch whisky distiller, Bessie Williamson, and by luminaries such as Iain Henderson.

Laphroaig distillery manager, John Campbell, said: “Over the generations, distillery managers like me have made their own contributions to the quality and character of Laphroaig.

“From the founding of Laphroaig, these custodians have each made their own mark, whether it was drying the malting barley at lower temperatures than most, using two sizes of spirit still, pioneering the use of ex-Bourbon barrels, or reintroducing the quarter cask to Scotch whisky-making.

“Each of these decisions have made Laphroaig the unique, premium whisky it is today. We make the whisky we make because of what has been passed on down to us.

“Laphroaig Lore is the story of Laphroaig itself. It’s a massive whisky, as bold as it is deep, and one that I sincerely hope does justice to the many generations of Laphroaig distillery managers. It’s our story, bottled, the richest of the rich.”

On the nose, the expression is said to be “rich and smoky with seaside minerals and a hint of ash and bitter chocolate drops”, followed by “vanilla with oily unroasted chestnuts and a hint of fudge with a malty sweetness”.

The palate is “richly peaty with a spicy chilli bite”, offering a “short, dry| finish and a “long, sweet” aftertaste.

The expression is bottled at 48% abv and will be available for an RRP of £75 for 700ml in Germany, UK, South East Asia, USA, Canada and the Nordics.

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