Absolut forms ‘perfect’ cocktail partnershipBy Melita Kiely
The Absolut Company has joined forces with smart product design firm Perfect Company to help consumers explore the world of at-home cocktail making.
First of all, consumers are encouraged to access the ‘Absolut Classics’ recipe pack to complement the Perfect Drink Interactive Recipe App, which includes serves such as the Lemon Drop, Sea Breeze and Mule, with a mix of classic recipes such as the Espresso Martini and Elderflower Collins.
Cocktail fans can connect the Perfect Drink Smart Scale, created by Perfect Company, to the Perfect Drink App via Bluetooth in order to find their desired recipe.
The scale weighs each ingredient’s pour in “real time” and the app sends an alert when the user should stop pouring, thus creating the “perfect cocktail”.
Furthermore, the app allows for over-pouring by adjusting the other ingredients’ measurements to ensure the finished drink is still well balanced.
“We want to ensure that cocktail lovers have great experiences with our brands, in and out of the home,” commented Jonas Magnusson, innovation director at Absolut Vodka.
“Collaborating with a company who also believes that the at-home experience can and should be just as perfect as if being served by a professional, makes sense.”