Entrepreneurs launch sugar beet vodka
Two entrepreneurs from Minnesota have launched a new vodka produced exclusively using distilled sugar beets, named BĒT Vodka.
Friends Ben Brueshoff and Jerad Poling released the new expression, intended as a “sipping vodka”, through their company, Beet Spirits.
The duo were inspired by a New Yorker named Henry Oxnard, who modernised the method for producing sugar beets in the 19th century. From him, the brand’s motto, “share the pioneering spirit”, was born.
“It’s more than a tagline,” said Poling. “It’s really a social experience that goes beyond BĒT being a mere commodity to consume.”
BĒT Vodka – pronounced ‘beet’ – is produced at 45th Parallel Distillery in New Richmond using sugar beets from a local cooperative.
The sugar beets are processed into granulated beet sugar, dissolved into water and nutrients, and then fermented for up to two weeks.
After this the remaining liquid is distilled no less than three times, blended with filtered water, and passed through active carbon.
“We started BĒT to bring people together in an authentic social experience,” said Brueshoff.
“The fact that we are elevating sugar beets into the world of fine spirits is very appealing to us.
“BĒT is made for sharing. It’s simple and sincere. A sophisticated sipping drink that has a warm authenticity about it.”
The taste is said to be “smooth on the front, with peppered spice on the back, and a hint of vanilla essence”.
The brand offers suggested cocktail serves on its website, including BĒT Neat, a combination of BĒT Vodka and orange bitters; and The Feat, made from BĒT Vodka, Cynar Amaro, and dry French vermouth.