Top 50 most innovative spirits launches of 2015: 20-11

28th January, 2016 by Annie Hayes

18. Jameson Deconstructed Series

Jameson-DeconstructedA global travel retail exclusive, this collection of Irish whiskeys was designed to “deconstruct key notes” from Jameson Original to form the base of three new variants: Bold, Lively and Round.

Bold takes its lead from pot still whiskey, starting with sweet and creamy flavours with soft fruits, and developing to into barley, baked apples and a hit of spices; while Lively is influenced by grain whiskey, giving notes of perfume bonbons and Turkish delight combined with hints of citrus and a little chilli oil.

The third expression in the collection is Round, which was inspired by wood and offers “plump charred tones”, with sweet vanilla flavours coupled with ripe fruits and pot still spices.

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