Top 50 most innovative spirits launches of 2015: 20-11

28th January, 2016 by Annie Hayes

19. Minus-33

Minus-33Lauded as the “world’s first” juniper distilled spirit, Loca Lab founder Sam Trett unveiled Minus-33 this year – made from nine botanicals, including elderflower and angelica, and described on the bottle as “better than gin”.

“We created this in a lab and spent about a year experimenting with different flavours and abvs,” explained Trett. “What we found was that everyone agreed the spirit tasted best at 33% – but then you can’t call it a gin.

“It didn’t really fit into any other existing category, so we decided upon ‘juniper distilled spirit’ as it’s the perfect description.”

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