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Nielsen CGA unveils US on-trade data service

Nielsen and CGA Strategy have launched Brand Index in the US – a “statistically robust” forecast of on-trade performances for alcohol producers.

Nielsen CGA has launched Brand Index offering insight in the US on-trade

Launched through the firms’ joint venture, Nielsen CGA, the initiative aims to offer brand owners in the US a “comprehensive view” of the on-trade market based on data collected through Nielsen CGA’s clientele of drink producers and retailers in Europe.

It is hoped the data will showcase potential opportunities, based on projectable data, and reveal trends at a category, segment and brand level.

“We are delighted to bring Brand Index to the US in response to the demands of our global drinks clients,” said Jon Collins, president of Nielsen CGA.

“Now as in Europe, our US partners will gain new levels of insight into the valuable and influential on premise market.

“Understanding category and competitor performance across volume, value, pricing, distribution and velocity will uncover opportunities to grow volume and profits.”

Brand Index will be rolled out in two phases throughout 2016, the first of which is already available and focuses on overall US on-trade performance, including total drinking, total eating and measures across nine census regions and six markets including New York, Los Angeles, Chicago, Boston, Dallas and Denver.

Phase two will also bring together extra markets and categories, with additional granularity of reporting to enable client customisation of geographies and channels.

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