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Jack Daniel’s plans special editions for anniversary
Jack Daniel’s has lined up a series of events and activities to celebrate its 150th anniversary this year, including a renovation of its Lynchburg distillery and the release of special edition bottles.
Jack Daniel’s celebrates its 150th anniversary this yearThe Tennessee whiskey brand, owned by Brown-Forman, was first established in 1866 and claims to be the oldest registered distillery in the United States.
“In a world where change is a constant, it is an incredible achievement to be making whiskey in the same way, in the same place, after 150 years,” said Mark McCallum, president of Jack Daniel’s.
“During this milestone anniversary, we will celebrate our history, traditions and values by continuing to tell the unique and powerful stories that make Jack Daniel’s the unique and very special global brand that it is today.”
As part of the brand’s itinerary of year-long celebrations, Jack Daniel’s will launch commemorative 150th anniversary bottles and renovate its distillery with new facilities.
A global barrel scavenger hunt, celebration event in Lynchburg and an anniversary reception at the New York Stock Exchange will also mark the occasion.
Earlier this month, a single barrel limited edition Jack Daniel’s expression celebrating 40 years of Motörhead sold out following the death of the rock band’s frontman, Lemmy.