DFS gets Whisky Ambassador accreditation

DFS Group has become the world’s first travel retailer to receive Whisky Ambassador Venue Accreditation and will roll out specialist whisky training to its staff globally.

DFS Group has received Whisky Ambassador Venue Accreditation at its stores in Singapore Changi Airport

DFS stores in Singapore Changi Airport received the accreditation has partnered with the Whisky Amabassador and 15PL Limited to design an “in-depth” training programme that will enable employees to provide “specialised assistance” to travel retail customers across the outlets.

The Whisky Ambassador program is the UK’s only accredited training course focused solely on whisky that provides staff with knowledge and skills to engage customers with Scotch whisky.

“Our Changi Airport store is DFS’ flagship wines and spirits hub, as well as travel retail’s largest assortment of single malt whiskies in Asia Pacific,” said Wilcy Wong, DFS Group’s managing director, Singapore and Indonesia

“It felt natural to partner with The Whisky Ambassador and 15PL Limited to gain accreditation for DFS, Singapore Changi Airport and have our employees certified as whisky ambassadors.

“We’re confident that with our staff’s expertise and deep understanding of single malts, coupled with our fantastic product offering, DFS, Singapore Changi Airport will continue to be world traveler’s preferred destination for wines and spirits.”

To complete the Whisky Ambassador program, DFS sales associates underwent training on how whisky is made, tasting and nosing, the history of the spirit, its economic impact and culture as well as customer service.

The course was developed as part of DFS University’s School of Wines and Spirits and will be rolled out to DFS sales associates in the wines, spirits and tobacco team globally.