The Tequila brands to watch in 2016

22nd December, 2015 by Kristiane Sherry

Key trends

Agave

• Super-premium Tequilas will continue their rise to prominence. Expect more limited editions and extra-añejo releases.

• Brands will focus their marketing dialogue on sourcing and production messages: think single-estate Tequilas and organic expressions.

• Expect to see increased consumer interest in and understanding of premium mescal and mixto Tequilas in addition to 100% agave variants.

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