The rum brands to watch in 2016

21st December, 2015 by Melita Kiely


BrugalEdrington was forced to write down the value of its Brugal rum brand again in June due to “extreme difficulties” in its key markets. The group explained Brugal had faced “tough economic and competitive conditions” in Spain and the Dominican Republic, causing volumes to fall YOY. Could a more favourable 2016 spell stabilisation for the brand?

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