The rum brands to watch in 2016

21st December, 2015 by Melita Kiely

Brugal

BrugalEdrington was forced to write down the value of its Brugal rum brand again in June due to “extreme difficulties” in its key markets. The group explained Brugal had faced “tough economic and competitive conditions” in Spain and the Dominican Republic, causing volumes to fall YOY. Could a more favourable 2016 spell stabilisation for the brand?

Leave a Reply

Subscribe to our newsletter

Subscribe today to get each issue of The Spirits Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)