Taste Cocktails exceeds crowdfunding target

‘Make your own cocktails’ company Taste Cocktails has raised 120% of its £60,000 target to launch a monthly cocktail kit subscription.

Taste’s flagship product is a monthly cocktail kit subscription

The company’s flagship product is a monthly cocktail kit subscription priced at £24 per month, but a range of one-off kits online and in high-street stores will also be made available.

In addition, Taste plans to publish an online magazine with cocktail history, recipes, and tips.

There are a number of rewards on offer to crowd funding investors – of which there are currently 175 – ranging from free kits to discounts for life.

Taste Cocktails founder, Toby Vacher, says: “We’ve had a fantastic few months since becoming a ‘proper’ team in August this year. before that it was mostly just me running everything on my own, but now we know we have a great product and a big market to fill, and we want to bring more people along for the ride as we grow rapidly next year.”

“In the last 3 months we tripled our monthly sales, launched in seven high-street stores, and our online audiences have grown by 50% on average.

“We now have bigger followings on all major social networks than any of our competitors, and it’s this, plus our online magazine, that is helping us do great deals with big brands in the industry to feature their spirits in our kits.”

Taste Cocktail’s kits are already available in Amathus and Fenwick’s stores.

Head of brand development for Amathus Drinks, Guy Topping, said: “Taste cocktails make a great product which is not only great for the consumer, but also generates huge awareness for our brands. We’ve helped them feature everything from Mexican Mezcal, to Russian Vodka, and are proud to be supporting this great company as they grow.”