This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
News
Grey Goose treats Dubai to a taste of France
Bacardi Global Travel Retail (GTR) has hosted a ‘quintessentially French’ activation promoting Grey Goose VX and Grey Goose Interpreted by Ducasse at Dubai International Airport.
Bacardi GTR’s Grey Goose activation in Dubai sought to bring a taste of France to the airport
The supplier partnered with Dubai Duty Free to run the ‘successful’ initiative, which saw the ultra-premium vodka brand brought to life in the airport’s Terminal 3 Concourse A store with a classic French-style table and chairs experience.
Uniformed staff ‘served’ customers at the table, sharing the Grey Goose story and product range, with signature serves and promotional offers available, including a branded luxury travel bag as a gift with purchase.
“A key element in the powerful global appeal of Grey Goose is its contemporary, vibrant brand personality and this activation neatly expresses the origins, French craftsmanship and creativity of the brand,” said Irving Holmes Wong, regional director Asia Pacific and MEA, Bacardi GTR.
“We had a fantastic reaction from shoppers, many of them taking photographs to share instantly on social media. The first response from every shopper approaching the display was a smile – and that’s always a great way to start an engaging conversation with the customer.”
Bacardi GTR launched Grey Goose Interpreted by Ducasse with a gastronomy-themed activation with Aelia at Paris airports in July.