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Drizly integrates delivery service with Allrecipes

On-demand alcohol delivery service Drizly has entered into a partnership with food-focused social network Allrecipes, offering “unprecedented convenience” to shoppers.

Drizly will now offers its on-demand alcohol delivery service through Allrecipes

The partnership means that on-demand beer, wine the spirits delivery will be available through Allrecipes’ most popular recipes, where a ‘Buy Now’ button will connect users to Drizly’s website.

“Drizly’s integration with Allrecipes is powering unprecedented convenience to an entirely new audience of shoppers,” said Nick Rellas, CEO and co-founder of Drizly.

“We love that these beverage enthusiasts can find inspiration on Allrecipes’ site and app, and in-turn have all of the ingredients conveniently and quickly delivered to their home through Drizly and our retail partners.

“Partnerships like this are the natural progression of building the Drizly brand and bringing the joy of drinking to consumers across the country.”

Allrecipes is the world’s largest food-focused social network and receives more than 1.3 billion visits annually from home cooks. The company’s new combined service with Drizly is now available to users in 18 major US cities that Drizly currently operates in.

“Ninety percent of Allrecipes shoppers are using our recipes to inform their food and beverage choices; and more than half of these shoppers are purchasing related ingredients within hours of their visit,” said Corbin de Rubertis of Allrecipes.

“Our partnership with Drizly allows us to provide these busy cooks with unparalleled levels of convenience while at the same time providing beverage brands the opportunity to be in front of these shoppers with hyper-local, retailer-specific promotional offers at the exact moment they are making their brand choices.”

Earlier this year, Drizly entered into a “strategic partnership” with the WSWA – a trade body representing some of the largest drinks distributors in the US.

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