Top 10 cocktail trends for 2016

4th November, 2015 by Kristiane Sherry

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6. Beyond the bars

One of the biggest opportunities for cocktail ingredient and spirits brands is to look beyond the bar. Currently, just 32% of hotels serve cocktails, which presents a major opportunity. Restaurants too, said Carter: “We predict restaurants will become more important for cocktail consumers… Many more restaurants should be serving cocktails.” Only 26% of food pubs serve cocktails, she added, which is very low compared to bars, where 76% offer cocktails. “People want a multi-functional experience when they go out,” she explained – i.e. food and drinks.

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