Top 10 cocktail trends for 2016

4th November, 2015 by Kristiane Sherry


6. Beyond the bars

One of the biggest opportunities for cocktail ingredient and spirits brands is to look beyond the bar. Currently, just 32% of hotels serve cocktails, which presents a major opportunity. Restaurants too, said Carter: “We predict restaurants will become more important for cocktail consumers… Many more restaurants should be serving cocktails.” Only 26% of food pubs serve cocktails, she added, which is very low compared to bars, where 76% offer cocktails. “People want a multi-functional experience when they go out,” she explained – i.e. food and drinks.

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