Top 10 cocktail trends for 2016

4th November, 2015 by Kristiane Sherry


7. Consumer knowledge – and a demand for consistency – is increasing

87% of people think its important for cocktails to be served in a consistent way, Carter explained. This could be a concern for busy, high volume bars – and it also creates a challenge for accounts as they try to bridge the gap between how a consumer might experience a Martini at a high-end bar, compared to mainstream venues. Pre-mixed serves could help with this, said Carter.

The interest in masterclasses mean that consumers increasingly know what to expect when they order – something for bartenders to be aware of.

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